At Yellow Eye, your privacy is important to us. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit yelloweye.shop, place an order, create an account, contact our customer support team, or otherwise use our website and services.

By accessing our website or purchasing from Yellow Eye, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Yellow Eye is an online fashion and ethnic-wear store operating through yelloweye.shop.

In this Privacy Policy, “Yellow Eye,” “we,” “our,” and “us” refer to the business operating the Yellow Eye website and related services.

For privacy-related questions or requests, please contact us using the contact information provided on our website.

2. Information We Collect

We may collect personal information when you browse our website, create an account, place an order, communicate with us, or otherwise interact with Yellow Eye.

Personal and Contact Information

This may include:

• Full name
• Mobile number
• Email address
• Billing address
• Shipping address

Order and Transaction Information

We may collect information relating to your purchases, including:

• Products ordered
• Order number or Order ID
• Order value
• Payment status
• Payment method
• Delivery and shipment details
• Return, exchange, cancellation, or refund details
• Invoice and billing information

Payment Information

Yellow Eye does not intentionally store complete credit/debit card numbers, UPI PINs, net-banking passwords, or other sensitive banking credentials on our website.

Payments may be processed through secure third-party payment gateways and financial service providers.

We may receive limited transaction information such as:

• Payment status
• Transaction/reference ID
• Payment method
• Refund status
• Payment amount

Account and Preference Information

If you create an account or interact with our website, we may collect:

• Account/login information
• Saved addresses
• Cart activity
• Wishlist activity
• Product preferences
• Browsing preferences
• Communication preferences

Customer Support Information

When you contact us through email, phone, WhatsApp, social media, website forms, or another support channel, we may collect:

• Your name
• Contact details
• Order ID
• Messages and communication history
• Complaint information
• Return or exchange information
• Product photographs or videos you voluntarily provide
• Other information necessary to resolve your request

Device and Website Usage Information

When you use our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Products viewed
• Referring website or advertising campaign
• Date and time of visits
• Approximate location based on IP address
• Cookies and similar technologies
• Website interaction and analytics data

3. How We Use Your Information

We may use personal information to:

• Process and confirm orders
• Deliver products to customers
• Process COD and prepaid orders
• Provide order, payment, shipment, and delivery updates
• Process cancellations, returns, exchanges, and refunds
• Provide customer support
• Verify claims regarding damaged, defective, incorrect, or missing products
• Prevent fraudulent orders, payment fraud, abuse, and suspicious activity
• Maintain and improve our website
• Improve our products, services, and customer experience
• Personalize product recommendations and website experiences
• Send promotional messages and offers where permitted
• Conduct analytics and measure website performance
• Measure advertising and marketing performance
• Conduct remarketing or advertising where permitted
• Maintain accounting, invoice, tax, and transaction records
• Comply with applicable legal and regulatory requirements
• Protect Yellow Eye, our customers, service providers, and business partners

4. Legal Basis for Processing

Depending on applicable law and your location, we may process personal information based on:

Contractual necessity:
To process, fulfil, deliver, and support your order.

Legal obligations:
To comply with applicable tax, accounting, consumer-protection, regulatory, and legal requirements.

Legitimate business interests:
To operate and improve our business, prevent fraud, maintain website security, provide customer support, and improve customer experience.

Consent:
Where required, we may rely on your consent for marketing communications, advertising cookies, or other optional processing activities.

Where processing is based on consent, you may withdraw your consent subject to applicable law.

5. Sharing of Information

Yellow Eye does not sell personal information in the ordinary meaning of the term.

We may share necessary information with trusted third-party service providers that help us operate our ecommerce business.

These may include:

• Shopify and ecommerce technology providers
• Website hosting and infrastructure providers
• Payment gateways
• Banks and payment/refund processors
• Courier and logistics companies
• Shipment tracking providers
• COD service providers
• Email, SMS, WhatsApp, and communication providers
• Customer-support platforms
• Review and feedback platforms
• Analytics providers
• Advertising and marketing platforms
• Fraud prevention and security providers
• Accountants, auditors, legal advisers, and professional consultants
• Government authorities, courts, regulators, or law-enforcement authorities where legally required

We aim to share only information reasonably necessary for the relevant service or purpose.

6. Shopify and Third-Party Services

Our online store may use Shopify and related technology or service providers to operate ecommerce functionality such as:

• Store hosting
• Customer accounts
• Shopping cart
• Checkout
• Order processing
• Payment processing
• Store security
• Analytics
• Marketing integrations

We may also use third-party applications and integrations for shipping, customer support, reviews, analytics, advertising, marketing, communication, fraud prevention, and other ecommerce functions.

These providers may process information according to their respective privacy policies and applicable laws.

7. Cookies and Tracking Technologies

Yellow Eye may use cookies, pixels, tags, and similar technologies to operate and improve our website.

These technologies may be used for:

• Essential website functionality
• Shopping cart functionality
• Checkout functionality
• Customer login and account features
• Remembering preferences
• Website analytics
• Performance measurement
• Advertising measurement
• Remarketing, where permitted
• Fraud prevention
• Website security

Some cookies are necessary for the website to operate correctly.

Other cookies, including analytics or advertising cookies, may be controlled through browser settings or cookie-consent tools where available.

Disabling cookies may affect certain website features.

8. Advertising and Analytics

Yellow Eye may use advertising and analytics services to understand website performance and improve our marketing.

Depending on the services enabled on our website, these may include platforms such as Meta, Google, or other advertising and analytics providers.

These technologies may help us:

• Understand website traffic
• Measure purchases and conversions
• Analyze advertising performance
• Understand customer interaction with our website
• Create relevant audiences
• Conduct remarketing where permitted
• Improve advertising campaigns

The information processed by these platforms is subject to their respective privacy policies and settings.

9. Marketing Communications

Where permitted, Yellow Eye may send information about:

• New arrivals
• Product launches
• Special offers
• Discounts
• Sales
• Product recommendations
• Order-related offers
• Promotional campaigns

Communications may be delivered through channels such as:

• Email
• SMS
• WhatsApp
• Phone
• Social media or other permitted channels

You may request to stop receiving promotional communications at any time.

Please note that even after opting out of promotional messages, we may continue sending essential transactional communications relating to your orders, payments, deliveries, returns, exchanges, refunds, or customer-support requests.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by applicable law.

Retention periods may depend on the type of information and its purpose.

For example:

• Order, payment reference, invoice, refund, return, and tax records may be retained for the period required under applicable accounting and tax laws.
• Customer account information may be retained while the account remains active or until deletion is requested, subject to legal requirements.
• Customer-support and complaint records may be retained for a reasonable period for dispute resolution and service improvement.
• Marketing consent and opt-out information may be retained as necessary to respect your communication preferences.
• Analytics, security, and website logs may be retained according to operational requirements and third-party tool settings.
• Fraud prevention and dispute records may be retained where reasonably necessary for investigations or legal claims.

When information is no longer required, we may securely delete, anonymize, or archive it as permitted by law.

11. Your Privacy Rights

Subject to applicable law, you may have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of certain personal information
• Withdraw consent where processing depends on consent
• Opt out of promotional communications
• Raise a complaint regarding the handling of your personal information

Additional rights may apply depending on your country or region.

We may need to verify your identity before completing certain privacy requests.

12. Data Deletion Requests

You may request deletion of eligible personal information by contacting Yellow Eye.

However, certain information may need to be retained where necessary for:

• Active or recently completed orders
• Payment processing
• Refunds
• Returns or exchanges
• Tax and accounting records
• Invoice records
• Fraud prevention
• Chargeback or payment disputes
• Customer complaints
• Legal claims
• Compliance with applicable laws

Where information cannot be deleted immediately for legitimate legal or operational reasons, we may retain it only as necessary for those purposes.

13. Security

Yellow Eye takes reasonable administrative, organizational, and technical measures designed to protect customer information.

These measures may include:

• Secure ecommerce checkout
• Secure payment processing
• Encryption during transmission where applicable
• Access controls
• Internal data-access restrictions
• Fraud monitoring
• Security monitoring
• Appropriate third-party service-provider controls

However, no internet transmission, electronic storage system, or online platform can be guaranteed to be completely secure.

Therefore, while we take reasonable measures to protect your information, we cannot guarantee absolute security.

14. Third-Party Links

Our website may contain links to external websites or services, including:

• Payment providers
• Courier tracking websites
• Social media platforms
• WhatsApp
• Review platforms
• Other third-party services

Yellow Eye is not responsible for the privacy practices, security, availability, or content of third-party websites or services.

We recommend reviewing the privacy policies of third-party services before providing them with personal information.

15. Cross-Border Data Processing

Some of our service providers may operate servers or process information outside India.

As a result, personal information may be processed in India or other countries where our service providers operate.

Where required by applicable law, reasonable contractual, technical, or organizational safeguards may be used for international data processing or transfers.

16. Children's Privacy

Yellow Eye's website and ecommerce services are intended for individuals who are legally capable of entering into online purchase transactions.

We do not knowingly collect personal information from children in violation of applicable law.

If we become aware that personal information relating to a child has been collected improperly, we may take reasonable steps to delete or restrict such information.

17. Automated Processing

Yellow Eye may use automated systems or technologies for routine ecommerce functions such as:

• Fraud detection
• Website security
• Product recommendations
• Customer-experience personalization
• Analytics
• Advertising measurement
• Marketing optimization

We do not intend to use automated decision-making that produces significant legal effects on customers unless permitted under applicable law.

18. Privacy Complaints and Grievances

If you have a question, complaint, or concern regarding how Yellow Eye handles your personal information, please contact our customer-support/privacy team.

When submitting a privacy request, please provide sufficient information for us to identify and verify your request, such as:

• Your name
• Registered email address
• Registered mobile number
• Relevant Order ID, where applicable

Please use “Privacy Request” as the subject of your communication where possible.

We will make reasonable efforts to review and respond to valid privacy-related requests in accordance with applicable law.

19. Changes to This Privacy Policy

Yellow Eye may update this Privacy Policy periodically to reflect changes in:

• Our business operations
• Website functionality
• Ecommerce services
• Third-party integrations
• Technology
• Data-processing practices
• Applicable laws and regulations

When this Privacy Policy is updated, the “Last Updated” date may be revised.

Material changes may also be communicated through our website or another appropriate channel where necessary.

20. Contact Us

For questions, complaints, data-access requests, correction requests, deletion requests, or other privacy-related matters, please contact:

Yellow Eye

Website: yelloweye.shop

 

Email: info.yelloweye@gmail.com
Phone / WhatsApp: +91 98986 76876

 

Address:
2128, 2nd Floor, Bellagio Lace Textile Market,
Opp. IFM, Near Raj Mahal AC Mall,
Canal to Sitanagar Road, Parvat Patiya,
Surat, Gujarat - 395010, India